Digital Marketing Manager

Job description

We are looking for an exceptional Digital Marketing Manager who is ready to quickly immerse themselves in a fast-growing international business and drive innovation and strategic growth.

Responsibilities:

• Develop and execute digital marketing strategies aligned with our brand objectives to drive online sales and increase brand awareness.
• Create and oversee the implementation of digital marketing campaigns across various channels, including TikTok Shop, Influencer Collaborations, Social Media, Email Marketing, Content Marketing, Paid Ads, and Affiliate Marketing.
• Approve the content strategy & calendar for Social Media (TikTok, YouTube, Pinterest, Instagram, Facebook).
• Optimize website content, and conversion funnels to maximize customer acquisition, retention, and overall online sales performance.
• Collaborate with the sales team to align marketing efforts with sales objectives, provide marketing support, and identify opportunities for cross-promotion.
• Increase customer retention and LTV from all channels
• Monitor and optimize campaign performance, analyze key metrics, and provide regular reports on marketing activities, including KPIs.
• Manage the marketing budget effectively, allocate resources appropriately, and ensure cost-efficient marketing campaigns.
• Oversee and guide the work of marketing and customer service team members, providing leadership, mentorship, and support to foster their professional growth.
• Ensure an amazing Customer Journey and increase SERM of the company.
• Conduct market research and competitor analysis to identify customer needs, industry trends, and opportunities for new products and growth.

Requirements:

• Bachelor's degree in marketing, communication, business administration, or related field.
• At least 3 years experience as a Digital Marketing Manager.
• Proficiency in English both written and spoken.
• Extensive knowledge of marketing strategies, channels, and branding.
• In-depth understanding of TikTok as a marketing platform, with proven experience in influencer marketing and building successful creator collaborations.
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• Demonstrated experience in strategic planning and product launches.
• Developed skills in project management. Ability to find and eliminate bottlenecks, find the best solutions, and optimize the costs and processes.

Why join:

• Competitive salary and performance bonus
• Plenty of room for you to grow in a high-growth startup in its early stages
• Learning and development budget for courses and conferences
• Hybrid workplace
• Ownership and Meritocracy: We aren’t clock watchers and work in a highly results-driven way. So, you can expect full autonomy to experiment with your ideas and meritocracy from us.
• Your birthday is a free day – celebrate yourself, no questions asked

About the company:

Plantifique transforms nutritious superfoods into revolutionary skincare products that feed your skin and deeply nourish your natural beauty. Each superfood is designed to give you transformative results. That’s how our innovative products nurture and revive your skin, leaving it looking and feeling more rejuvenated and refreshed.
https://www.instagram.com/plantifique/
https://vm.tiktok.com/ZMJK6ugVc/
https://www.plantifique.com/

To apply for this role, please send your CV in English to hr@plantifique.com and attach the portfolio with previous works and contents created and designed by you. We would love to check out your work!